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Sheffield United FC

HR Media was appointed by Sheffield United Football Club in 2000. As media consultants it promotes the club's leisure, property and sport activities on a local, regional, national and international level.

The partnership has helped contribute to United's public image as a flourishing modern, progressive organisation.

This has been achieved with a public relations and event management strategy highlighting United's re-development of Bramall Lane; promoting the club's investment in a new four-star Millennium Copthorne hotel; marking their stadium's 150th anniversary with a commemorative book, covering United's expansion in the property market, supporting the club's bid for an Entertainment Complex incorporating a Regional Casino and managing and profiling Pele's visit to Bramall Lane. 

Through the expertise of HR Media, the Blades' off-the-field business programme consistently gains substantial print, broadcast and internet coverage.