Sheffield Children's Hospital Charity
Promoting the excellent work of the charity and the service the Trust provides, as well as the stories of its patients, to a local, regional and national audience is vital to the success of the relationship.
Working with HR Media ensures that the Charity's important fundraising programmes and the Trust's dedication to the children and families in this region are kept on the news agenda.
One of the latest and most successful projects has been the Bear 2 campaign to raise £120,000 for a new paediatric intensive care ambulance.
A wide range of PR activity was organised to help make the dream become a reality including compiling case studies to illustrate the need to raise funds, working with a media partner to raise the profile, radio interviews and many business to business meetings to promote the cause.
