#HRM 20: Leading the way with digital and design
By Simon Waller
As a graphic designer and videographer I wasn’t the usual appointment for HR Media when I joined the company 18 months ago.
And I was very conscious when I walked through the doors for the first time that I’d be very much leading the company’s digital strategy. But I needn’t have worried about being thrown in at the deep end.
During my previous role at Sheffield Newspapers as digital content editor I had worked very closely with Martin, Richard and the rest of the team over many years, so I had a fair understanding of how HR Media operated.
There was already plenty of work taking place across design and video but much of this was out-sourced to freelancers. My challenge was to build the capability for us to handle this increasingly valuable aspect of the company in-house and also develop new projects.
Almost immediately we were involved with a great project with Sheffield Primary Care Trust which aimed to educate GPs across the city. We have shared details of this scheme in previous newsletters and I’m pleased to say we have struck up some great relationships across many other health organisations.
For me, the most important part of what I do is to integrate the digital side of HR Media into the traditional PR work which is still at the core of our business.
Clients are using their own outlets more and more to control their message and to do this they need content tailored specifically for them.
Infographics and motion graphics are particularly good ways of getting information across and can also be used to support written press information. I always encourage our team to look at whether a video would also be appropriate.
Video is the way people are consuming information via social media or news channels so it is vital that our clients have this option available to them.
Perhaps the projects I’m most proud of our two brand new publications which have been developed during my time at HR Media.
unLTD is a magazine aimed at the Sheffield city region business community for which we write and design and work in partnership with another Sheffield company.
And the other is a client specific magazine for Redbrik estate agents which showcases them as a company and positions them as a lifestyle brand across Sheffield and north Derbyshire.
It has been a very busy 18 months and the pace shows no sign of slowing down. The digital arm of HR Media has enjoyed rapid growth and I am very pleased to have played my part in making this happen.
Here’s to the future!