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			<title>HR Media blog</title>
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			<language>en</language>
			<copyright>HR Media Ltd</copyright>
			<ttl>120</ttl>
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				<title>Communicating tough decisions on public sector funding</title>
				<link>http://www.hrmedia.org.uk/blog/20xx/feb/communicating-tough-decisions-on-public-sector-funding</link>
				<description><![CDATA[ <p>During these difficult financial times, local Authorities are facing certain challenges when setting their annual budgets.</p> ]]></description>
				<pubDate>Fri, 26 Feb 2010 17:03:26 +0000</pubDate>
				<guid isPermaLink="false">http://www.hrmedia.org.uk/blog/20xx/feb/communicating-tough-decisions-on-public-sector-funding</guid>
				<dc:creator>Hannah Johnson</dc:creator>
				
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				<title>Making your event memorable - AUDIO</title>
				<link>http://www.hrmedia.org.uk/blog/20xx/feb/making-your-event-memorable-audio</link>
				<description><![CDATA[ I am sure most of us have had experience of organising a party or two, but when it comes to organising an event for your company where do you start?  ]]></description>
				<pubDate>Wed, 17 Feb 2010 12:18:02 +0000</pubDate>
				<guid isPermaLink="false">http://www.hrmedia.org.uk/blog/20xx/feb/making-your-event-memorable-audio</guid>
				<dc:creator>Allie Dransfield</dc:creator>
				
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				<title>Celebrating a healthy partnership</title>
				<link>http://www.hrmedia.org.uk/blog/20xx/feb/celebrating-a-healthy-partnership</link>
				<description><![CDATA[ <p>At a time when a number of football clubs, many of which are in the Premier League, are making headlines for being at the wrong end of the financial spectrum - it is refreshing to be involved in a project which sees a club put aside a desperate need to build revenue and use the popularity of its brand to help others.</p> ]]></description>
				<pubDate>Mon, 15 Feb 2010 16:10:16 +0000</pubDate>
				<guid isPermaLink="false">http://www.hrmedia.org.uk/blog/20xx/feb/celebrating-a-healthy-partnership</guid>
				<dc:creator>Kirstie Kinrade</dc:creator>
				
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			<item>
				<title>Sheffield’s sporting venues are snow joke</title>
				<link>http://www.hrmedia.org.uk/blog/20xx/feb/sheffields-sporting-venues-are-snow-joke</link>
				<description><![CDATA[ <p><img style="margin: 5px; float: left;" title="Curling at iceSheffield" src="http://www.hrmedia.org.uk/assets/images/February 2010/Curling.jpg" alt="Curling at iceSheffield" width="350" height="226" />For anyone other than school children, the novelty of this winter&rsquo;s snow wore off quite some time ago, rendering it nothi</p> ]]></description>
				<pubDate>Wed, 10 Feb 2010 15:07:45 +0000</pubDate>
				<guid isPermaLink="false">http://www.hrmedia.org.uk/blog/20xx/feb/sheffields-sporting-venues-are-snow-joke</guid>
				<dc:creator>Natalie Ross</dc:creator>
				
			</item>
		
			<item>
				<title>Crossing the divide – from journalism to PR</title>
				<link>http://www.hrmedia.org.uk/blog/20xx/feb/crossing-the-divide-from-journalism-to-pr</link>
				<description><![CDATA[ After many years working in journalism I started the New Year with a new job – leaving my longstanding role as health writer at The Star – to become an account manager at HR Media.

 ]]></description>
				<pubDate>Thu, 04 Feb 2010 15:58:11 +0000</pubDate>
				<guid isPermaLink="false">http://www.hrmedia.org.uk/blog/20xx/feb/crossing-the-divide-from-journalism-to-pr</guid>
				<dc:creator>Kate Lahive</dc:creator>
				
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				<title>Is this the end of the ‘credit crunch’?</title>
				<link>http://www.hrmedia.org.uk/blog/20xx/jan/is-this-the-end-of-the-credit-crunch</link>
				<description><![CDATA[ Economic downturn, recession and credit crunch. Phrases we hear on a virtually daily basis, but little over a year ago few knew exactly what they meant. I certainly didn’t.  ]]></description>
				<pubDate>Tue, 26 Jan 2010 15:47:47 +0000</pubDate>
				<guid isPermaLink="false">http://www.hrmedia.org.uk/blog/20xx/jan/is-this-the-end-of-the-credit-crunch</guid>
				<dc:creator>Rob Kidd</dc:creator>
				
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			<item>
				<title>My day with the dragon - with audio</title>
				<link>http://www.hrmedia.org.uk/blog/20xx/jan/my-day-with-the-dragon</link>
				<description><![CDATA[ I often get asked what is the best thing about working in public relations? I think people have a misconception that PR is all about parties and press launches and not press releases and publications.  ]]></description>
				<pubDate>Fri, 22 Jan 2010 11:58:44 +0000</pubDate>
				<guid isPermaLink="false">http://www.hrmedia.org.uk/blog/20xx/jan/my-day-with-the-dragon</guid>
				<dc:creator>Allie Dransfield</dc:creator>
				
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				<title>E-newsletters – the way forward!</title>
				<link>http://www.hrmedia.org.uk/blog/20xx/jan/e-newsletters-the-way-forward</link>
				<description><![CDATA[ <p>The digital age is changing the way businesses are communicating to their audience. It seems that sending traditional print newsletters is becoming a thing of the past, with more and more businesses moving from this method of communication, to electronic e-newsletters.</p> ]]></description>
				<pubDate>Thu, 21 Jan 2010 13:15:20 +0000</pubDate>
				<guid isPermaLink="false">http://www.hrmedia.org.uk/blog/20xx/jan/e-newsletters-the-way-forward</guid>
				<dc:creator>Melody Patterson</dc:creator>
				
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			<item>
				<title>Record-breaking relief effort </title>
				<link>http://www.hrmedia.org.uk/blog/20xx/jan/record-breaking-relief-effort</link>
				<description><![CDATA[ Immediately after the worst earthquake in 200 years hit Haiti, the media went into a frenzy trying to cover the emerging story. From link-ups with local journalists to immediately dispatching reporters to the area, the story dominated, and in fact still dominates, all news reports.  ]]></description>
				<pubDate>Tue, 19 Jan 2010 11:06:45 +0000</pubDate>
				<guid isPermaLink="false">http://www.hrmedia.org.uk/blog/20xx/jan/record-breaking-relief-effort</guid>
				<dc:creator>Hannah Johnson</dc:creator>
				
			</item>
		
			<item>
				<title>No business like snow business</title>
				<link>http://www.hrmedia.org.uk/blog/20xx/jan/no-business-like-snow-business</link>
				<description><![CDATA[ <p>While I can talk about the value of Twitter until the cows come home (cow&rsquo;s home - Moocastle?...sorry),&nbsp;January's massive dump of snow and extreme winter conditions&nbsp;has suddenly made its worth much more visible.</p>
<p>The disruption caused by the snow has been a very frustrating start to the year.</p> ]]></description>
				<pubDate>Tue, 05 Jan 2010 16:10:37 +0000</pubDate>
				<guid isPermaLink="false">http://www.hrmedia.org.uk/blog/20xx/jan/no-business-like-snow-business</guid>
				<dc:creator>Martin Webb</dc:creator>
				
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			<item>
				<title>Shunning Christmas cards to support charities</title>
				<link>http://www.hrmedia.org.uk/blog/2009/dec/shunning-christmas-cards-to-support-charities</link>
				<description><![CDATA[ Christmas is a time for giving, and, in that festive spirit, this year at HR Media we shunned office Christmas cards in favour of making generous donations to charities.  ]]></description>
				<pubDate>Wed, 23 Dec 2009 11:49:04 +0000</pubDate>
				<guid isPermaLink="false">http://www.hrmedia.org.uk/blog/2009/dec/shunning-christmas-cards-to-support-charities</guid>
				<dc:creator>Kim d'Arcy</dc:creator>
				
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			<item>
				<title>Putting media relations in the spotlight</title>
				<link>http://www.hrmedia.org.uk/blog/2009/dec/putting-media-relations-in-the-spotlight</link>
				<description><![CDATA[ Media relations may be seen by some people as an unnecessary luxury – a glamorous add-on that is surplus to requirements. But the reality is that good media relations are essential and should form a core part of any business, regardless of its size and sector.
 ]]></description>
				<pubDate>Tue, 22 Dec 2009 13:41:57 +0000</pubDate>
				<guid isPermaLink="false">http://www.hrmedia.org.uk/blog/2009/dec/putting-media-relations-in-the-spotlight</guid>
				<dc:creator>Kirstie Kinrade</dc:creator>
				
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			<item>
				<title>Give an extra special gift this Christmas</title>
				<link>http://www.hrmedia.org.uk/blog/2009/dec/give-an-extra-special-gift-this-christmas</link>
				<description><![CDATA[ Christmas is traditionally the time of year for giving and the NHS Blood and Transplant service are asking for members of the public to give an extra special gift which costs nothing!  ]]></description>
				<pubDate>Tue, 15 Dec 2009 10:02:26 +0000</pubDate>
				<guid isPermaLink="false">http://www.hrmedia.org.uk/blog/2009/dec/give-an-extra-special-gift-this-christmas</guid>
				<dc:creator>Allie Dransfield</dc:creator>
				
			</item>
		
			<item>
				<title>Just desserts for Jess</title>
				<link>http://www.hrmedia.org.uk/blog/2009/dec/just-desserts-for-jess</link>
				<description><![CDATA[ Imagine how devastated you would feel if everything you had worked towards for the last 14 years came to a crashing halt. ]]></description>
				<pubDate>Tue, 08 Dec 2009 12:21:13 +0000</pubDate>
				<guid isPermaLink="false">http://www.hrmedia.org.uk/blog/2009/dec/just-desserts-for-jess</guid>
				<dc:creator>Natalie Ross</dc:creator>
				
			</item>
		
			<item>
				<title>No better PR than awards success!</title>
				<link>http://www.hrmedia.org.uk/blog/2009/dec/no-better-pr-than-awards-success</link>
				<description><![CDATA[ As the dust settles on the 2009 Sheffield Business Awards we can reflect on a very enjoyable event celebrating business success in the region.  ]]></description>
				<pubDate>Mon, 07 Dec 2009 14:40:27 +0000</pubDate>
				<guid isPermaLink="false">http://www.hrmedia.org.uk/blog/2009/dec/no-better-pr-than-awards-success</guid>
				<dc:creator>Steve Hutton</dc:creator>
				
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